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What is charismatic leadership?

What is charismatic leadership and how does it differ from any other kind of leadership? Why would you want a charismatic leader, and does a focus on charisma hurt other leadership qualities? Let’s look closer.

Charisma can get unfairly get a bad rap at times. It can be seen as a way to achieve things slyly, influencing others to do things they normally wouldn’t choose to do. While this can be true for your classic charismatic villains, charismatic leaders are a welcome presence in many positions, and they are a skill to be sought after when leading a team.

Why is charismatic leadership important?

Leaders of all stripes benefit from some general qualities and traits, but there are contexts in which a leader will fare better with a healthy dose of charisma helping their interactions with others.

Charismatic leadership is important because charismatic individuals are typically easier to like and get along with. Leaders who are agreeable and have a pleasant personality open more doors for both themselves and others.

Nobody wants to be guided by a hard, difficult, or nasty person. Charismatic leaders are better for morale purely by virtue of being more likeable, and they’re better positioned to speak for the organisation or people they represent thanks to their natural flair for language.

What is a charismatic leadership style?

A charismatic leadership style is one with a ton of character. Leaders who embody this style put themselves at the very centre, leading in a way that others couldn’t easily replicate. Personalities are unique, so one charismatic leadership example will be completely different from another.

The personality behind this leadership can extend out to an organisation as a whole, becoming the tone of voice or brand personality that everything else is filtered through.

What are the qualities of a charismatic leader?

A charismatic leader is:

Personable: Charismatic leaders are good with others and aim to be liked – that’s the point of having charisma! They’re memorable individuals that know how to socialise.

Influential: By virtue of simply being charismatic, these leaders have an easier time influencing others and persuading others to see things their way. Their actions stand out and they’re likely to set trends, being a likeable person others want to emulate.

Engaging: Charismatic people hold our attention and they’re enjoyable to interact with. They know how to be interesting and how to show interest in us, making them good conversationalists.

Popular: Having charisma makes you popular, and this can be useful when you have a good relationship with a charismatic person. Charismatic people can open up networks and connect themselves with others, as well as connecting others by proxy.

How do you use charismatic leadership?

Charismatic leadership is used to inspire, charm, and motivate people into taking action and feeling empowered. As we’ve already said, it’s much easier to work hard for people we like.

Charismatic leadership can also mean a happier team that believes in its leader and has an easier time getting on board with their leadership’s goals and vision.

What is an example of charisma?

Charisma is being likeable, charming, and subtly persuasive through these qualities. An example of charisma in a leadership context could be being able to persuade a team to undertake extra duties outside of their usual work without coercing or threatening. If people voluntarily take on extra thanks to the likeability of their leader, that’s charismatic leadership in action.

Charismatic leaders are also a good face for a business when recruiting. If interviewees see a happy, likeable person at the helm, they’re far more likely to consider a position offered to them.

What is the effect of a charismatic leadership style?

Charismatic leadership can have many effects, depending on where that leader is positioned and what—and who — it is they’re leading, including:

  • Charismatic leaders may have happier workers with higher morale and a more comfortable presence in the workplace, as well as lower staff turnover.
  • Charismatic politicians have higher approval among their people, have an easier time proving themselves on the world stage, and are better for a nation’s diplomatic efforts.
  • Charismatic celebrities and influencers have an easier time being role models and being able to promote brands and ideas to people, often becoming leaders in the sense that they set trends and dictate brand popularity.

Can I learn charismatic leadership?

Team Academy has energised all types of leaders through our leadership training programs. Those who want to lead through charisma will find everything they need in our leadership and management training. We’ll take the unique charisma that you already hold and help you find a way to make it shine through, creating your own unique leadership style.

To find out more, contact Team Academy now.

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